Triple Trecho Award

In the business world, leadership is often measured in market share, milestones, and margin. But what about the influence we carry within the walls of our own homes? For Christian CEOs and business owners, our greatest impact doesn’t begin in the boardroom, it starts at places like the dinner table.

New C12 Forums Launching in the Outer Banks and Elizabeth City

When you think about your role as a business leader, what comes to mind first—ownership or stewardship?

In today’s fast-paced business climate, leaders face a diverse range of challenges that demand more than just a fixed leadership style. Great leaders recognize that what works for one team member may not work for another. This is where Situational Leadership becomes a powerful and strategic tool.

As the CEO of W.R. Long, a family-owned business specializing in tractor attachments and hydraulic components, I faced an unexpected challenge when my business partner retired six years ago. Until that moment, decisions were collaborative, shared burdens lighter. Suddenly, sole leadership revealed an unsettling truth: the isolation of CEO leadership is very real, costly, and, without intentional action, inevitable.

Leadership transitions bring both opportunity and uncertainty. Whether stepping into a new executive role, restructuring an organization, or guiding a team through change, one of the greatest challenges leaders face is maintaining cohesion. Change disrupts team dynamics, and without intentional leadership, dysfunction can take root.

In today’s competitive business environment, developing a compensation strategy can feel like a balancing act. Leaders must steward resources wisely while also ensuring employees feel valued and cared for.

In today’s fast-paced business world, workplace culture has a significant impact on physical, mental, and emotional well-being. Leaders have a unique opportunity to model healthy habits and promote wellness within their organizations.

The Crystal Coast region of North Carolina is known for its picturesque landscapes, thriving communities, and a deep sense of purpose shared by its people. Now, this region is about to witness an exciting new development in the intersection of business and faith: the official launch of C12 Mid-Atlantic.